La Pham's slogan is to inspire. We create trends through a fusion of traditionalism and contemporary fashion. An inspiration becomes a canvas, and that canvas becomes the clothes. While the base might still be an Ao Dai, with that nuance of modesty, the fabric, cuts, and necklines altogether bring a different soul onto these timeless yet modern pieces.

Art Pieces Depicting Vietnamese Women

Old Quarter, Ha Noi

Muses Art Space

47 Trang Tien, Ha Noi

Reflect - Water on silk (48x68 cm)

The blueish smoke encompassing above juxtaposed with the effervescent yellow at the bottom. A still life in a surreal state, hovering and self-reflecting the shadows beneath. Ants continues to crawl, water ripples with motion and sprouts are still budding. It seems each element has a reflective design of its own.

Portrait  - Water on silk (57x cm)

"Portrait" conveys an expressionless girl. Adorning her hair is motif reminiscent of ancient carvings deliberately depicted with fleeting outlines. the girl educes introspection about an individual traversing diverse regions and cultures integrating the modern with the ancient.

Vietnamese Women Museum

Vietnamese women have made great strides socially and economically throughout the years, yet they are still depicted as being devoted mothers, wives, and daughters. They also have an identity that is tied to national service and duty.